Algorithm Report
Explore our monthly reverse-engineered insights detailing exactly how the Instagram algorithm prioritizes discovery and ranks content.
What is the Algorithm Report?
The Algorithm Report is a monthly, data-driven deep dive presented by Podswap's Growth Intelligence team.
Instead of relying on rumors or standard best practices, we actively analyze millions of engagement signals—such as likes, saves, shares, and watch times—from over 2,500 different niches to reverse-engineer Instagram's organic reach and discovery algorithms.
How to Read the Report
The report features an interactive dashboard that visually maps out the latest ranking factors, content type performance, and optimal engagement strategies.
You can interact directly with the charts to filter data specific to your account's size and niche category. This ensures you're looking at the exact factors that will impact your specific audience.
When Is the Report Updated?
A brand new Algorithm Report is published at the beginning of each calendar month.
By analyzing the entire prior month's data as a complete set, we can provide you with accurate, smoothed insights and overarching trends, rather than you having to constantly react to daily algorithm anomalies or blips.
Taking Action
Use these insights to tune your content strategy and your Podswap exchange orders!
For example, if the monthly report shows that the algorithm is temporarily heavily weighting Saves for accounts in your niche, you can head over to the Saves Exchange System and dedicate your points to acquiring more saves for your recent posts.